Our story

With a heart for cleanliness

Our products reflect genuine passion – cleaning should be simple, effective, and relevant to everyday life. We are more than just a brand, more than a logo – it is our promise to always get the best out of every project.

Teningen
Teningen is located in the heart of southern Baden, near Freiburg im Breisgau. From our headquarters, we handcraft all SUPER CLEAN products – Made in Germany – and ship them directly to you.

Our Mission

We develop cleaning products that focus on genuine quality – not compromises. That's why we rely on high-quality ingredients, durable packaging, and real results. At the same time, we take responsibility – with recycled materials, climate-friendly shipping, and tree-planting projects. Our goal: products that not only clean, but also fit well into life. Every day. In every home.

Our story

It all began in 2012 with the founding of a small family business for innovative cleaning and care products. What began as my father's project quickly became a shared passion—and later, my own path.

In 2019, I, Mark – now Managing Director of SUPER CLEAN® – had the idea of developing my own brand with a focus on quality, impact, and responsibility. Initial experiments evolved into SUPER CLEAN®, officially registered in 2020.

After graduating in 2021, things really got going: with lots of practical testing, our own recipes, and a clear goal: to develop cleaning products that people can use every day with a clear conscience. Today, we are a small team, supplying customers across Europe and working every day to make our products even better and more sustainable.

What makes us special

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What we pass on must be right

Our principle: We only sell what we would use ourselves in good conscience. For us, this means responsibility – toward you, the environment, and every detail in our product.

Our team

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Mark Belz

  • Managing Director

Volker Belz

  • Managing Director

Iris Belz

  • accounting

Presian Petrov

  • IT

Anika Lang

  • Working Student Media Design

Marvin Pulter

  • production

Laura Belz

Production preparation

We are growing

On the map, you can see where we have warehouses throughout Europe, along with the year we started. Our network continues to grow.

Close to our customers

Our warehouse locations in Europe

We have warehouses in several European countries – so our products reach you quickly and reliably.

Timeline

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2018 - The idea is born

The idea for SuperClean was born – with the goal of rethinking cleaning: effective, honest, responsible.

2019 - First steps in the garage

With a lot of initiative and a clear commitment to quality, our first product was created: the upholstery and carpet cleaner.

2020 - Brand & New Beginning on Lake Constance

SuperClean officially becomes a registered trademark. The move to Lake Constance brings new momentum and room for development.

2021 - Relocation & Cooperation

Relocation to Elzdamm in Emmendingen. Launch of the partnership with Eden: People + Planet – for greater social and ecological impact.

2022 - Growth, Machines, Research

We moved into our production facilities in Teningen. We received our first machines and our first funding for research and development.

2023 - Reinforcement in the team

SuperClean continues to grow: The first employees are coming on board and bringing new energy to our small team.

2024 - Product innovations & green paths

Launch of our coffee machine descaler and renewed funding for research and development. Additionally, we began our collaboration with DHL GoGreen for more climate-friendly shipping solutions.

2025 - More minds, more ideas

Our team is growing in production and design. With fresh ideas, we're shaping the next chapters of SuperClean.

Sequel follows...

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  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025
  • 2026

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